Our group understood that our audience feedback was one of the most important features of our production to consider if we wanted our film to work effectively to our target audience. In our early stages of planning, we briefly discussed which type of target audience we wanted to reach. We researched horror movie goers and ultimately concluded that the best target audience were teenagers and young adults (13-28).
Charles decided that we should issue out a questionnaire amongst our fellow students to gain further information on what elements of a typical horror appealed most to our target audience. We gained a rough idea of what we wanted to achieve, but the results helped us to further realize our initial ideas and also new ones.
In our later stages of our production, we selected a group of students who were our target audience age. We reviewed our feedback and were able to feature them in our media project. From the various constructive feedback we received, we were able to effectively implement changes that helped improve our media project. For example, one of of the students said "Perhaps the trailer music could be more dark or mysterious" so Charles made a brand new music track to accompany the progression of the trailer, timing it as accurately as possible to suit the rapid change in scenes.
Our chart clearly backed up our belief that late teens were our main target audience.
think about a graph to chart the findings of your questionaire. Identify and analyse how the findings may have informed your production, or proved some of the ideas that you had about what you were trying to achieve.
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